The State of Aloha collection isn't just about the state of Hawaii, it's a state of mind that encompasses the Aloha Spirit. To a visitor, aloha is a salutation used to say both hello and goodbye but the actual spirit of Aloha goes far beyond that. Aloha is love, energy, a life force and an entrance into the collective whole. Translated, Aloha means “Presence of Breath” or "Breath of Life”. The ancient Hawaiians likened the ability to truly live the spirit of aloha with attaining spiritual enlightenment.
“Aloha” is more than a word of greeting or farewell or a salutation.
“Aloha” means mutual regard and affection and extends warmth in caring with no obligation in return.
“Aloha” is the essence of relationships in which each person is important to every other person for collective existence.
“Aloha” means to hear what is not said, to see what cannot be seen and to know the unknowable.